Posts Tagged ‘ads’

Silver Mac

A great site with some fantastic links. A couple of examples: Flash Video Downloader and the FFX exporter plug-in for iPhoto.Very useful. Also has some nice pics of how apple used to be in the ads and in the flesh. Fantastic – note the hole in the skivvy in the second shot. 

Posted: February 24th, 2008
Categories: on the beat
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What the advertising doesn’t tell you

MAD comics used to have this great section comparing what the advertising said and what the actual experience of using a product was. They were hilarious, and I was reminded of them when I read about the Brit who was taken at gunpoint, fingerprinted and put on the national DNA database after someone mistook his MP3 player for a weapon. See Sideswipe.

I bet all the design, testing, ergonomics, software and hardware developing couldn’t have prepared them for that particular customer experience. I suppose the MP3 player could have been a taser, or a phaser, or a remote control for an explosive – if it was dark, and you were some distance away, and you had the eyesight of a beetroot…Whatever way you look at it, having your DNA on permanent record for listening to music on the way home is pretty tough. I wonder what song it was? Answers on the back of an email please…

Posted: February 17th, 2008
Categories: on the beat
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